What is the Role of a Web Developer in Your Business?

August 31, 2023 | Platinum Consulting

A web developer plays a larger role in the success of a business than many realize.

In the early stages of running a company, you’ve probably gotten used to DIY-ing many of your web-based tasks. We are fortunate to live in a time with infinite resources at our fingertips – and learning the basics of web development projects isn’t too challenging. Isn’t that what YouTube is for?

However, as your business grows, it will inevitably hit a point where the demands of your web presence exceed your capacity. You’ll be busy running your company, and you won’t have the time to MacGyver website solutions when you need them.

This is where web developers come in. 

When you hire a web developer, you’re getting more than just someone who builds websites. At the core, a web developer is an experienced problem-solver who creates/fine-tunes your website’s coding, makes updates, and keeps your site safe from cybercrime.

Don’t believe us? Let’s dive deeper into the role of custom web development for your brand. 

What is a Web Developer?

A web developer is a technical professional whose job is to build, maintain, and update websites and web apps. This largely involves writing and testing code, but that’s not all. 

There are three types of web developers: front-end, back-end, and full-stack.

Front-end developers focus on the user-facing aspect of a website - including the visuals, colors, layout, fonts, etc. Back-end developers focus on behind-the-scenes elements such as database management, performance optimization, and website security.

Full-stack developers specialize in both front-end and back-end development. They have expertise in common programming languages like HTML, CSS, and JavaScript, as well as various frameworks and libraries. Many web development companies will employ a team of full-stack web developers to ensure their clients’ websites are built to the highest standards.

The role of web developers is essential in shaping online experiences and powering a business’s growth. In this post, we will explore OTHER factors that influence the work of web developers. 

Let’s get started.

The Roles of a Web Developer

The Visionary

To the untrained eye, a polished website with appealing visuals and a well-designed user interface may seem easy to replicate. However, it's not as simple as it looks. It takes in-depth web design skills and technical know-how to conceptualize a website that stands out from the competition.

Your web developer's job is to approach your web project pragmatically, crafting a clear path toward your goals while infusing it with a distinctive touch.

As a business owner, you will have a lot of input into the web design process. You will need to communicate effectively, and your professional web developer will use their expertise in programming languages to develop a website or web application that brings your vision to life.

The Bottom Line

It doesn’t matter how new your company is or what industry you’re in – you likely have a dream for your digital presence. The web developer's job is to help you bring that dream to life. They’ll ensure that the end product reflects your brand's identity and goals in a unique and visually appealing way.

The Strategist

Once you and your web development agency have settled on the vision for your web project, they will strategize the best way to bring it to life.

A professional web developer will take charge of analyzing user behavior, monitoring digital trends, and staying up to date with the latest web technologies. They will also keep an eye on your competitors and their strategies, ensuring that your website stands out in a crowded market.

Using this invaluable knowledge and their programming skills, your website builders will craft a strategy for both the short-term and the long-term.

For instance, this strategy may involve finding ways of increasing web traffic and encouraging users to take action. This could be done by leveraging visual design trends to make the website more appealing, adding new features, or optimizing your overall website performance.

The Bottom Line

Web developers have an eye for detail and a knack for strategy. They understand the importance of creating a visually pleasing and responsive design. This insight allows them to develop a plan that not only meets your current needs but also sets your business up for future success.

The Integrator

When you hire a web developer, you can expect them to do a lot of the heavy lifting in conceptualizing, designing, and implementing solutions – based on the vision you create. 

Web developers are the masters of integration, and their role is to ensure that all components in your website work together harmoniously. This includes everything from scripts and databases to themes, plugins, APIs, and more. 

In other words, trained web programmers will put the puzzle pieces together to create a holistic, user-friendly site that can scale without the growing pains.

The Bottom Line

Think of your company with four pillars: marketing, customer service, sales, and IT. Full-stack developers are the glue that holds all of those elements together to create a cohesive website design experience for customers.

The Data Analyst

Decisions regarding your website design should not be made in a vacuum - rather, they should be informed by data.

If you’re not well-versed in Google Analytics, user behavior, heat mapping, email statistics, etc., the data you gather may not be useful. Keep in mind, this data needs to be interpreted cohesively to drive decision-making.

Web developers are key in this process. They will help you make sense of the data you collect and use it to optimize your web projects. This can include smarter ways to manage customer interactions, launch new products, and fine-tune the user experience design. 

The Bottom Line

Web developer are data-driven problem solvers. Not only will they help you make sense of all the data, but they can also provide insights into customer behavior that may otherwise be overlooked. This kind of knowledge is invaluable when it comes to improving the user interface and driving digital growth.

What’s the Next Step?

The decision to partner with a web developer is essential for any business that wants to have a competitive edge online. Yet, with that decision comes the responsibility of finding the right website creators for your job.

Knowing where to look and who to trust is intimidating; we get it. The key is to find a detail oriented web developer who understands your vision, brand goals, and customer needs.

At Platinum Consulting Services, we pride ourselves on providing cutting-edge web development services that consistently deliver on our clients' objectives. From custom development to full-stack website design, our team has the skills and experience to bring your website project to life.

Are you ready to take your website development to the next level? Get in touch with us today, and let’s start the conversation.