Blog - Platinum

August 17, 2024

6 Strategies for More Cost-Effective Web Development

Did you know that almost half of all internet users – 48%, to be exact – determine a company’s credibility based on its web design? This statistic highlights the significant role design plays in how your business is perceived online. However, good design is only part of the equation; your website must be supported by […]

August 5, 2024

What Does It Mean to Have an Environmentally Friendly Web Design?

Here’s a reality you might not realize: daily internet use worldwide has roughly the same environmental impact as the airline industry. The internet and everything required to power it – data centers, devices, and networks – account for approximately 3.7% of global greenhouse gas emissions. That figure will only continually rise as our society’s digital […]

July 15, 2024

7 Things All The Best Mobile-First Websites Have In Common

The way we use the internet looks a little different now than it did 20 or even 10 years ago. Smartphones are more accessible than ever, which means that many people prefer to access the internet using mobile devices rather than desktop computers. In fact, mobile devices accounted for 54.67% of global internet traffic as […]

July 1, 2024

Copywriting for Websites: How Confusing Jargon Holds Your Brand Back

Writing copy for websites is a lot of pressure. Your website is often the first interaction customers have with your brand, and you want to get the words just right. The language you use needs to be straightforward, relatable, and impactful. One way to muddy up your message is by using confusing jargon. While your […]

June 17, 2024

Enhancing Brand Authenticity: Best Practices and Strategies

In the modern marketplace, choices are abundant and attention spans are short. In a sea of automated marketing messages, consumers crave genuine connections and shared values with brands they can trust. Thus, brand authenticity is becoming more and more crucial. Being authentic might seem easy. However, it can be quite challenging to get it right […]

June 3, 2024

Why Social Media Marketing Is Important – Even for Small Businesses

Gone are the days when social media was just for fun cat videos and “Instaworthy” vacation snapshots. Now, it’s also a vital tool for all small businesses aiming for growth and customer engagement. Yes, we’re talking to you – even if you think you don’t need social! With the right strategy, social media marketing can […]

May 31, 2024

Is Building a Shopify Store as Easy as It Sounds?

E-commerce is booming, and in 2024, more businesses than ever are moving online to reach a global audience. Of the tens of millions of online stores out there, at least 4.8 million of them use Shopify. This online platform is widely touted as incredibly user-friendly, but still robust enough to meet the needs of all […]

May 31, 2024

7 Ingredients to a Successful PPC Strategy

Many brand awareness campaigns are long-haul games. It takes days or weeks to see results, and even longer to tailor your campaigns for full efficacy. If you’re looking to fast-track your brand’s success, pay-per-click (PPC) marketing offers the chance to sprint toward real results. PPC is an online advertising model in which you pay a […]

April 20, 2024

What Should You Budget for Your Brand’s SEO Services?

If we had a nickel for every time someone asked us what their SEO budget should be… well, we’d certainly be spending more time on fancy yachts. We certainly don’t blame people for asking! Search engine optimization (SEO) is a vast, complex landscape, and no two budgets are ever exactly the same. Your company’s ideal […]

April 5, 2024

How to Maximize Your Return on Advertising Spend with Google Ads

Nowadays, advertising on Google isn’t just advisable – it’s necessary for most businesses. These ads offer a powerful way to expand your online presence and drive conversions directly to your website. With its unparalleled reach and targeting capabilities, Google Ads offers a wealth of opportunities to connect with potential customers at every stage of their […]